Dear Oddle Family,
We would like to start by thanking all of you who have supported Oddle and the F&B industry, especially during these challenging times.
Since we started Oddle in 2014, it has always been our mission to create a sustainable F&B ecosystem by first helping restaurants digitalise, and then growing their businesses online. With every single launch, product, and feature, our approach is always “Restaurants First”, and that will never change.
During the COVID-19 pandemic, it has become more important than ever for restaurants to build a viable online presence so that they can drive online revenue. By successfully bridging restaurants’ online delivery business to food-lovers, Oddle has provided an important lifeline for restaurants who desperately needed revenue and cashflow to tide through the period of lockdown and zero dine-in customers.
At our core, the Oddle team remains committed to delivering greater value to restaurants. We are excited to announce the following initiatives launched in 2020 to address restaurants’ immediate needs surrounding marketing visibility and cashflows.
Launch of Oddle Eats, Oddle Feeds, Humans of F&B
In June 2020, we launched Oddle Eats – a one-stop food directory where food-lovers can discover/favourite/order food delivery directly from new restaurants and enjoy exclusive bundles and promotions.
Following the launch of Oddle Eats, the Oddle team continued to focus on bringing important food stories and content to food-lovers, to forge a closer relationship between restaurant and their consumers. With that, we launch Oddle Feeds, which aims to deliver the most exciting food news in town through exclusive content that inspires and entertains such as cuisine deep-dives, food origin stories, personality features of familiar F&B figures.
In conjunction with Oddle Feeds, we will launch a visual content series “Humans of F&B” which closely chronicles the untold stories of unsung heroes from all walks of life in the F&B industry. From familiar faces to respected Michelin-starred chefs and leading restaurateurs, we endeavour to put a face to the food places we all know of and order from.
Welcome to the heart and soul of food with Oddle Feeds.
Stay tuned, stay safe and stay healthy.
Jonathan, Yong Xiang and Alan
Founders of Oddle