We would like to start by thanking all of you who have supported Oddle and the F&B industry, especially during these challenging times.
Since we started Oddle in 2014, it has always been our mission to create a sustainable F&B ecosystem. We aim to first help restaurants digitalize, and then growing their businesses online. With every single launch, product, and feature, our approach is always “Restaurants First”, and that will never change.
During the COVID-19 pandemic, it has become more important than ever for restaurants to build a viable online presence so that they can drive online revenue. By successfully bridging restaurants’ online delivery business to food-lovers, Oddle has provided an important lifeline for restaurants who desperately needed revenue and cashflow to tide through the period of lockdown and zero dine-in customers.
At our core, the Oddle team remains committed to delivering greater value to restaurants. We are excited to announce the following initiatives launched in 2020 to address restaurants’ immediate needs surrounding marketing visibility and cashflows.
Launch of Oddle Eats, Oddle Feeds, Humans of F&B
In June 2020, we launched Oddle Eats – a one-stop food directory where food-lovers can discover/favourite/order food delivery directly from new restaurants and enjoy exclusive bundles and promotions.
Following the launch of Oddle Eats, our team continued to focus on bringing important food stories and content to food-lovers. We want to forge a closer relationship between restaurants and their consumers. With that, we launched Oddle Feeds, which aims to deliver the most exciting food news in town. We look forward to bringing exclusive content that inspires and entertains our loyal following and new family. Expect to see coverage on cuisine deep-dives, food origin stories, personality features of familiar F&B figures.
In conjunction with Oddle Feeds, we’re rolling out our pilot visual content series “Humans of F&B”. Each feature closely chronicles the untold stories of unsung heroes from all walks of life in the F&B industry. From familiar faces to respected Michelin-starred chefs and leading restaurateurs, we endeavour to put a face to the food places we all know of and order from.
Welcome to the heart and soul of food with Oddle Feeds.
Stay tuned, stay safe and stay healthy.
Best Regards Jonathan, Yong Xiang and Alan Founders of Oddle